BROCKPORT, N.Y. — Betsy Butterick, “The Coaches’ Coach” and communication specialist, will return as a featured speaker to the 2022 NFHCA Annual Convention.

Butterick’s 2021 Virtual Coaches’ Caucus presentation, “Relating to Today’s Student-Athlete: Effectively Coaching Gen Z,” was one of the most well-reviewed sessions of the NFHCA event, prompting an invitation to speak at the Annual Convention. Butterick’s featured presentation, “Small Shifts, BIG Impact,” is scheduled for the second day of the 2022 NFHCA Annual Convention.

“Small Shifts, BIG Impact,” focuses on simple communications techniques applicable to a variety of coaching situations. This interactive session will teach coaches to make subtle changes that yield noticeable results by reframing a negative situation in a positive light, asking a difficult question in an empathetic way, or transforming an objection into an opportunity. The presentation will include areas of focus like: creating space for dialogue, how to ask better, more connective questions; Wordsmithing 101, how to say what you mean in a way that resonates; kids these days, quick hits on the nuances of Gen Z and how to more effectively coach today’s student-athlete; and problem parents, strategies for successfully engaging with challenging parents.

Betsy Butterick

As a former coach with experience in Division I, Division II, Division III, and the WNBA, Betsy utilizes her unique background to help individuals who are ready to improve and teams of all kinds — from the locker room to the boardroom.

As “The Coaches’ Coach,” Betsy helps coaches do what they’ve yet to do, so they can become who they’ve yet to be. As a communication specialist, Betsy assists individuals in all facets of communication while developing the connective skills to build relationship and sustain success.

Professional, playful, and with a talent for people-centric design, Betsy offers an experiential approach toward learning and development.

2022 NFHCA Annual Convention

The 2022 NFHCA Annual Convention incorporates NFHCA business meetings, on-field educational sessions, a variety of speakers, the NFHCA Awards Dinner sponsored by AstroTurf, and multiple opportunities for attendees to connect with their colleagues. The NFHCA Annual Convention is where coaches from all levels gather yearly to connect, learn, and grow.

The Annual Convention is held in conjunction with the NFHCA Winter Escape Showcase — a holistic recruiting experience — and the NFHCA Divot Golf Classic.

The 2022 NFHCA Annual Convention will take place between January 11 — 13, 2022 at the Orlando Marriott Lake Mary in Lake Mary, Florida. NFHCA members can register online.